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Giant Real Riders
CBD Cycles - 14/07/2011
Giant bikes open their sponsorships to everyone!
Instead of only sponsoring professional athletes, one sports company is planning to officially sponsor real people. Thirty cyclists of any age, ability or riding style will be chosen to become the new faces of the brand, receiving an official Giant Sponsorship package consisting of a contract, brand new bike and cycling gear.

The campaign, created by Leo Burnett Melbourne, will appear during the telecast of the Tour De France on SBS and urges riders from all over Australia to put themselves forward by applying online. It seeks to further strengthen Giant’s message that cycling is for everyone.

Darren Rutherford, Giant Australia says - “We’ve always sponsored the top athletes, but we realised that it’s actually real people who make the biggest contribution to the sport. They’ve given up their cars, done something great for their health and they genuinely love cycling. Who better for us to support?”

Riders can apply online from today at giantrealriders.com.au.
Judging will commence in August, with new sponsored riders announced every week for 6 weeks.

Good luck!